Mark Heckman is a retail veteran having led the marketing strategies at two major U.S supermarket chains. He brings his hands on knowledge of store merchandising, operations, and market positioning to each project. He is past chairman of the Food Marketing Institute’s Consumer Market Research Committee and member of the Coca Cola Retail Council.  Mark is a member of the leadership team at Trius Retail, an innovative retail shelf edge technology company. 

Peter Wilson has a world-wide client base with his consumer research efforts at the ShopperCollective,  a global award-winning research & strategy agency based in Sydney, Australia. Peter’s work involves translating consumer perspective from the “shelf back” into cogent and relevant marketing strategies.  Peter’s clients include Samsung, Pepsi, Bendigo Bank among others.  

Cole Clark is founder and CEO of AmygdaLaunch, which uniquely focuses on optimizing category performance and new product launches. He brings new perspectives and new metrics to existing category management disciples and has a growing retail and brand client base.  Cole has strong relationships with the biggest brands and retailers in key retailer channels.