Meet the MHC Team

Principal & Retail Marketing Expert

mark heckman

Mark is a retail veteran having led the marketing strategies at two major U.S. supermarket chains. He brings his knowledge of merchandising practices, store operations and market positioning strategies to every project. He is past chairman of the FMI Consumer Market Research Committee and served on the Coca-Cola Retail Council. Mark is also co-founder of Shelf Alive! , an innovative retail shelf edge technology company.

peter wilson

Peter has a world-wide client base with his strategic research efforts as Managing Director of The Shoppercollective Pty Ltd, a global award-winning research and strategy agency in Sydney, Australia. Peter’s work involves translating consumer perspective from the “shelf back” into cogent and relevant marketing strategies. He was named one of the Top Retail Experts in 2025 by ReThink Retail.

dr. neale martin

Neale is the author of “Habit, the 95% of Behavior Marketers Ignore“. He is CEO of sublime behavioral marketing and his client base includes some of the largest brands and retailers, world-wide. His background in neuroscience and its effect on shopping and purchase behavior have created new opportunities for brands and retailers in the very busy retail environment.

cole clark

Cole is founder and CEO of AmygdaLaunch, an enterprise that focuses on optimizing category performance and providing scientific efficiencies to new product launches. He brings fresh perspectives and an array of new metrics to existing category management disciplines that reflects how shoppers think about the products they buy.