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Satisfied Shoppers Defect Everyday

Satisfied Shoppers Defect Everyday Measuring shopper satisfaction has been a main-stay for retailer consumer research instruments for decades.  As one…

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Recent Views from MHC

  • What Triggers a Shopper to Vote (for the items they buy in-store)
  • Adapting to the Deliberate Shopper
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  • New Competition = New Rules = New Metrics

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