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Satisfied Shoppers Defect Everyday

Satisfied Shoppers Defect Everyday Measuring shopper satisfaction has been a main-stay for retailer consumer research instruments for decades.  As one…

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Recent Views from MHC

  • What Triggers a Shopper to Vote (for the items they buy in-store)
  • Adapting to the Deliberate Shopper
  • A Place for Everything & Everything in its Place
  • Saving the Traditional Supermarket from FIREWORKS.
  • New Competition = New Rules = New Metrics

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    Check out Herb Sorensen's Latest Point of View: What Triggers a Shopper to Vote (for the items they buy)...… https://t.co/dDQ7vwub1b

    4 weeks ago
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    Grocery plays its part in Amazon Prime Day https://t.co/KWyw0R4zdb

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    Amazon has spent billions to get within a 1-hour delivery distance of many U.S. customers, but Walmart and Target a… https://t.co/zAtebkopyr

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