Shopper Defection – Mark Heckman Consulting

Satisfied Shoppers Defect Everyday

Measuring shopper satisfaction has been a main-stay for retailer consumer research instruments for decades. As one of those that were…

February 17, 2018Mark HeckmanNew Success Metrics, Shopper EngagementShopper Defection

@markaheckman
@@markaheckman

The Future Of Retail Is Want-Driven Vs. Need-Based as Millennials grow in their influence https://t.co/ORJSTlW77K

17h ago
@markaheckman
@@markaheckman

Big is Better. Top four grocery chains grow at smaller chains expense. https://t.co/PU1irVP1t2 via @WSJ

1 week ago
@markaheckman
@@markaheckman

RT @BrickMeetsClick: Walmart opens a new small (approx. 400 sq ft) convenience store in Vancouver, WA. Have been experimenting w/ these… https://t.co/c5v7hCtpcG

1 week ago