Introducing Sales per Exposure Time (SET) Retailers and consumer product manufacturers (CPG’s) are learning a great deal about how web page design and product positioning affect their e-commerce efforts. Measuring where the consumer’s eyes…
I written a number of blogs pertaining to the mindset of retailers when they layout their stores and assign locations to departments, categories, displays. Certainly retailers use their instincts, logistical logic, and past successes…
Kevin Coupe, the proprietor and caretaker of “The Morning Newsbeat”, a daily on-line recap of the salient happenings in food retailing is one of my favorite people. While I don’t always agree with his…
Most of us would agree that over the past twenty years the lion’s share of the focus and creativity within the supermarket has occurred on the perimeter of store. This is true for a…
For the past twenty-five years we have watched the progressive development of what has become to be known as Category Management (CM). Fostered by visionary retail experts, who I often refer to as the…
Measuring shopper satisfaction has been a main-stay for retailer consumer research instruments for decades. As one of those that were charged with gauging the health and welfare of shoppers for several retailers, I have…
