Introducing Sales per Exposure Time (SET) Retailers and consumer product manufacturers (CPG’s) are learning a great deal about how web page design and product positioning affect their e-commerce efforts. Measuring where the consumer’s eyes…
For as long as I can remember retailers have made huge assumptions about the shoppers that frequent their stores. It would seem that many of us in retailing made the leap that if you…
Saving the Traditional Supermarket from Fireworks According to a recent report published by Inmar, by the Year 2021 one-fourth of all the traditional supermarkets (over $2M in annual sales and approximately 25,000 to 75,000…
The Nuances of Shopper Tracking I written a number of blogs pertaining to the mindset of retailers when they layout their stores and assign locations to departments, categories, displays. Certainly retailers use their instincts,…
Traditional Retailers Struggle with “Innovative Inertia” Kevin Coupe, the proprietor and caretaker of “The Morning Newsbeat”, a daily on-line recap of the salient happenings in food retailing is one of my favorite people. While…
The Necessary Re-invention of ‘Center Store” Most of us would agree that over the past twenty years the lion’s share of the focus and creativity within the supermarket has occurred on the perimeter of…
For the past twenty-five years we have watched the progressive development of what has become to be known as Category Management (CM). Fostered by visionary retail experts, who I often refer to as the…
Satisfied Shoppers Defect Everyday Measuring shopper satisfaction has been a main-stay for retailer consumer research instruments for decades. As one of those that were charged with gauging the health and welfare of shoppers for…