New Competition = New Rules = New Metrics

Introducing Sales per Exposure Time (SET) Retailers and consumer product manufacturers (CPG’s) are learning a great deal about how web page design and product positioning affect their e-commerce efforts.  Measuring where the consumer’s eyes…

The Nuances of Shopper Tracking

The Nuances of Shopper Tracking I written a number of blogs pertaining to the mindset of retailers when they layout their stores and assign locations to departments, categories, displays.  Certainly retailers use their instincts,…

Avoiding ‘Retail Inertia’.

Traditional Retailers Struggle with “Innovative Inertia” Kevin Coupe, the proprietor and caretaker of “The Morning Newsbeat”, a daily on-line recap of the salient happenings in food retailing is one of my favorite people.  While…

Satisfied Shoppers Defect Everyday

Satisfied Shoppers Defect Everyday Measuring shopper satisfaction has been a main-stay for retailer consumer research instruments for decades.  As one of those that were charged with gauging the health and welfare of shoppers for…