Adapting to the Deliberate Shopper
The lifeblood of retail has historically been the voracious appetite of consumers that viewed the shopping experience as an…
The lifeblood of retail has historically been the voracious appetite of consumers that viewed the shopping experience as an…
For as long as I can remember retailers have made huge assumptions about the shoppers that frequent their stores.…
Saving the Traditional Supermarket from Fireworks According to a recent report published by Inmar, by the Year 2021 one-fourth of…
Introducing Sales per Exposure Time (SET) Retailers and consumer product manufacturers (CPG’s) are learning a great deal about how web…
The Nuances of Shopper Tracking I written a number of blogs pertaining to the mindset of retailers when they layout…
The Necessary Re-invention of ‘Center Store” Most of us would agree that over the past twenty years the lion’s share…
For the past twenty-five years we have watched the progressive development of what has become to be known as Category…
Satisfied Shoppers Defect Everyday Measuring shopper satisfaction has been a main-stay for retailer consumer research instruments for decades. As one…
Mark Heckman Consulting…. Profitably Connecting Retailers and Their Brand Partners to a Changing Shopper in a Unsettled Marketplace Shoppers and Circumstances are Hastening Retail Reinvention Key Areas of Expertise: Strategic Positioning Smart Messaging Accelerated Shopper Engagement Shopper Loyalty Technology Applications Shelf Alive!™ Pricing Technology Merchandising Efficiency New In-store Performance Metrics Efficient Store Design and…