Adapting to the Deliberate Shopper
The lifeblood of retail has historically been the voracious appetite of consumers that viewed the shopping experience as an…
A Place for Everything & Everything in its Place
For as long as I can remember retailers have made huge assumptions about the shoppers that frequent their stores.…
Saving the Traditional Supermarket from FIREWORKS.
Saving the Traditional Supermarket from Fireworks According to a recent report published by Inmar, by the Year 2021 one-fourth of…
New Competition = New Rules = New Metrics
Introducing Sales per Exposure Time (SET) Retailers and consumer product manufacturers (CPG’s) are learning a great deal about how web…
The Nuances of Shopper Tracking
The Nuances of Shopper Tracking I written a number of blogs pertaining to the mindset of retailers when they layout…
The Necessary Re-invention of ‘Center Store’
The Necessary Re-invention of ‘Center Store” Most of us would agree that over the past twenty years the lion’s share…
The Next Logical Step for Category Management
For the past twenty-five years we have watched the progressive development of what has become to be known as Category…
Satisfied Shoppers Defect Everyday
Satisfied Shoppers Defect Everyday Measuring shopper satisfaction has been a main-stay for retailer consumer research instruments for decades. As one…
Retail Strategy Matters
Mark Heckman Consulting…. Profitably Connecting Retailers and Their Brand Partners to a Changing Shopper in a Unsettled Marketplace Shoppers and Circumstances are Hastening Retail Reinvention Key Areas of Expertise: Strategic Positioning Smart Messaging Accelerated Shopper Engagement Shopper Loyalty Technology Applications Shelf Alive!™ Pricing Technology Merchandising Efficiency New In-store Performance Metrics Efficient Store Design and…