What Triggers a Shopper to Vote (for the items they buy in-store)
What Triggers a Shopper to Vote By Ray Sorensen with Dr. Herb Sorensen June 17, 2021 Every two years,…
What Triggers a Shopper to Vote By Ray Sorensen with Dr. Herb Sorensen June 17, 2021 Every two years,…
For as long as I can remember retailers have made huge assumptions about the shoppers that frequent their stores.…
Saving the Traditional Supermarket from Fireworks According to a recent report published by Inmar, by the Year 2021 one-fourth of…
Introducing Sales per Exposure Time (SET) Retailers and consumer product manufacturers (CPG’s) are learning a great deal about how web…
The Nuances of Shopper Tracking I written a number of blogs pertaining to the mindset of retailers when they layout…
Traditional Retailers Struggle with “Innovative Inertia” Kevin Coupe, the proprietor and caretaker of “The Morning Newsbeat”, a daily on-line recap…
The Necessary Re-invention of ‘Center Store” Most of us would agree that over the past twenty years the lion’s share…
For the past twenty-five years we have watched the progressive development of what has become to be known as Category…
Mark Heckman Consulting…. Profitably Connecting Retailers and Their Brand Partners to a Changing Shopper in a Unsettled Marketplace Shoppers and Circumstances are Hastening Retail Reinvention Key Areas of Expertise: Strategic Positioning Smart Messaging Accelerated Shopper Engagement Shopper Loyalty Technology Applications Shelf Alive!™ Pricing Technology Merchandising Efficiency New In-store Performance Metrics Efficient Store Design and…