Adapting to the Deliberate Shopper

The lifeblood of retail has historically been the voracious appetite of consumers that viewed the shopping experience as an…

A Place for Everything & Everything in its Place

For as long as I can remember retailers have made huge assumptions about the shoppers that frequent their stores.…

Retail Strategy Matters

Mark Heckman Consulting…. Profitably Connecting Retailers and Their Brand Partners to a Changing Shopper in a Unsettled Marketplace Shoppers and Circumstances are Hastening Retail Reinvention Key Areas of Expertise: Strategic Positioning Smart Messaging Accelerated Shopper Engagement Shopper Loyalty Technology Applications Shelf Alive!™ Pricing Technology Merchandising Efficiency New In-store Performance Metrics Efficient Store Design and…