Adapting to the Deliberate Shopper
The lifeblood of retail has historically been the voracious appetite of consumers that viewed the shopping experience as an…
The lifeblood of retail has historically been the voracious appetite of consumers that viewed the shopping experience as an…
For as long as I can remember retailers have made huge assumptions about the shoppers that frequent their stores.…
Mark Heckman Consulting…. Profitably Connecting Retailers and Their Brand Partners to a Changing Shopper in a Unsettled Marketplace Shoppers and Circumstances are Hastening Retail Reinvention Key Areas of Expertise: Strategic Positioning Smart Messaging Accelerated Shopper Engagement Shopper Loyalty Technology Applications Shelf Alive!™ Pricing Technology Merchandising Efficiency New In-store Performance Metrics Efficient Store Design and…