A Place for Everything & Everything in its Place
For as long as I can remember retailers have made huge assumptions about the shoppers that frequent their stores.…
Saving the Traditional Supermarket from FIREWORKS.
Saving the Traditional Supermarket from Fireworks According to a recent report published by Inmar, by the Year 2021 one-fourth of…
New Competition = New Rules = New Metrics
Introducing Sales per Exposure Time (SET) Retailers and consumer product manufacturers (CPG’s) are learning a great deal about how web…
The Nuances of Shopper Tracking
The Nuances of Shopper Tracking I written a number of blogs pertaining to the mindset of retailers when they layout…
The Next Logical Step for Category Management
For the past twenty-five years we have watched the progressive development of what has become to be known as Category…
Retail Strategy Matters
Mark Heckman Consulting…. Profitably Connecting Retailers and Their Brand Partners to a Changing Shopper in a Unsettled Marketplace Shoppers and Circumstances are Hastening Retail Reinvention Key Areas of Expertise: Strategic Positioning Smart Messaging Accelerated Shopper Engagement Shopper Loyalty Technology Applications Shelf Alive!™ Pricing Technology Merchandising Efficiency New In-store Performance Metrics Efficient Store Design and…